|
Travel & Tourism
Basics |
| |
A look at the nature of the travel and tourism industry and the various different types of tourism. |
|
|
|
|
| Customer Service |
| |
This resource focuses on the importance, provision and monitoring of service to tourism organisations. |
|
|
|
|
|
| Legislation & Regulation |
| |
The regulatory bodies and legal requirements that affect the travel and tourism industry are examined in this resource. |
|
|
|
|
| Market Research |
| |
Various methods of primary and secondary research are explained including surveys and focus groups. |
|
|
|
|
|
| The Marketing Mix |
| |
Looks at the target market and 4 Ps of a number of different organisations in the travel and tourism industry. |
|
|
|
|
| Promotion |
| |
Advertising, direct marketing, sales promotion and public relations are explained and illustrated with examples. |
|
|
|
