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| Business Studies |
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| Business Basics |
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Looks at the 3 industrial sectors, the factors of production and markets in the context of the modern global economy.
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| Ownership and Control |
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A look at the characteristics of common legal forms of ownership, helping students understand the benefits and drawbacks of each. |
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| Market Research |
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A look at the use of both qualitative and quantitative data and the most common
primary and secondary research methodologies. |
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| Human Resources |
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A comprehensive look at the role of HR, covering recruitment, training,
motivation, management and employee protection.
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| The Marketing Mix |
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This resource looks at how the 4Ps of the marketing mix can be developed to meet the needs of an organisation’s target market.
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| Promotion |
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A look at advertising, direct marketing, public relations, sales promotion and the process of planning and evaluating campaigns.
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